‘The Bridgertons’ arouse the interest of tourists in English stately homes
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With the arrival of its second season, ‘The Bridgertons’ has established itself as a television phenomenon. Capable of capturing viewers of all ages and becoming a recognizable series to the point of inspiring numerous conversations in coffee breaks, this Netflix proposal has jumped on the bandwagon of truly powerful fictions, such as ‘Game of Thrones’ , those that demonstrate that a real popular impact is possible beyond general television.
And as happens with entertainment that enjoys a true social depth, ‘The Bridgertons’ is already having an impact beyond leading the enthusiasm of the series. The Guardian tells it, assuring that the series makes a tangible impact on British tourism. The properties that still project that characteristic style of the English Regency They call it the ‘Bridgerton effect’, and they assure that there is a growing interest in finding corners with baroque interiors and bucolic gardens. According to the aforementioned medium, which echoes the investigation carried out by The French Bedroom Company, experts in luxury housing; Google searches have skyrocketed in the last month. The most requested? The stately homes in the United Kingdom, which have seen their pull increase by 23%, with more than 8,000 searches collected through hashtags and Tripadvisor data.
But of course the stars in this sense are the official locations of the series, among which is the Ranger House in London, a building used as the exterior of the Bridgerton family’s home, whose searches have increased by 81%. He also continues to have a pull at Castle Howard, near York, a location that in the series corresponds to the home of the Duke of Hastings, and that after the premiere he saw as the number of visits on his website, made by an audience between 18 and 24 years oldincreased by 3.4%.
a whole vein
Numerous themed tours have sprung up in the wake of the ‘Bridgerton’ craze, something that Harvey Edgington, head of filming and locations for the National Trust, seen as something whose positive impact has numerous ramifications. The National Trust, a heritage conservation charity for England, Wales and Northern Ireland, stresses that all these additional visitors generate an economic boost to the area not just for the site itself, but for hotels, restaurants and all kinds of local businesses. What’s more “any income that represents a direct economic injection for the property that housed the filming, very often it means the solution to a conservation problem that was left unattended awaiting funding“. Thus corners of Petworth, West Sussex, Ashridge, Hertfordshire or the Basildon Park country house located in Berkshire, are experiencing a boost thanks to the second season.
Edgington compares the phenomenon to that generated by ‘Pride and Prejudice’the series starring Colin Firth, which continues to be some £900,000 a year thanks to the pilgrimage to Lyme Park in Cheshire, an English corner where that scene was shot, headed by Mr. Darcy de Firth taking a refreshing dip.