Increases the confidence of Spanish SMEs in digitization
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59% of Spanish SMEs are better prepared to manage the adoption of new technologies than before the pandemic, and 56% will increase their investment in technology compared to last year.
This is what Sage reveals in his report Small Business, Big Opportunity?, about the degree of resilience of SMEs after the health crisis, as well as their future needs and challenges from now on.
“At Sage we have always encouraged Spanish SMEs to accelerate their digital transformation. We firmly believe that new technologies are the pillar of its recovery, the key that will allow companies to boost their efficiency, profitability and competitiveness,” says José Luis Martín Zabala, VP Indirect Sales & Accountants at Sage.
Breaking down barriers: importance of technology to face challenges
Technology has been one of the great allies of SMEs in our country when facing the pandemic. In fact, some respondents (12%) acknowledge that a lack of digital skills within the business compromised their company’s bottom line last year.
Likewise, many say that the adoption of new technologies is helping SMEs to break down barriers to operate better (25%) and sell more, or to stay connected with their customers (22%), while 35% consider that the digital adoption is a reason to be more confident in the future success of your business.
Confidence of Spanish SMEs on digitization on the rise
Overall, the majority of managers (64%) say that their companies’ trust in technology has increased permanently after the pandemic. A confidence that will translate into greater investment, especially in:
- marketing and advertising (30%)
- e-commerce (24%)
- web pages (23%)
- IT hardware (23%)
In addition, technology is not only essential for the operation and results of the business, but also to improve the sustainability of companies. Although this aspect has a relative priority on the agenda of Spanish SMEs, there are not a few who believe that it will help them obtain more sustainable supplies (30%), manage the costs of recycling waste (29%) or monitor energy consumption and CO2 emissions (26%).
Greater optimism about the future
As they emerge from the pandemic, Spanish SMEs are increasingly optimistic about the success of their businesses. In this sense, a clear majority of decision makers (75%) feel confident in the success of their business within 12 months. The main reasons:
- a larger customer base (46%)
- the quality of your workforce (46%)
- the adoption of new technologies (35%)