Apple, forced to open access to its payment system
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Apple is famous for its reluctance to allow competitors and third-party developers into its own ecosystem, and so far, the Apple Pay service, which allows purchases to be paid at terminals with a single touch, remains under its complete control.
European antitrust is already preparing to break this state of affairs by giving other companies access to the profiling function of Apple devices. As Bloomberg explains in a recent publication, Apple is already considering the possibility of providing third-party applications with the ability to accept payments on brand devices through the NFC interface.
There is no talk of making payments yet, but the NFC data exchange function can already be used to scan information from various types of tags and unlock electronic locks. Gradually, the EU antitrust authorities can persuade Apple to fully open the NFC infrastructure in devices of this brand.
EU antitrust authorities may persuade Apple to fully open NFC infrastructure on its devices
Until now, payments through Apple Pay can only be made through a proprietary application. Initially, Apple claimed that such exclusivity was a matter of security and privacy. Some sources believe that commission deductions from this service raise Apple as much as $1 billion a year.
Considerable by general standards, the amount for the company itself is not so great, because in just one quarter it accounts for at least 20 billion dollars in the services segment. However, contactless payment service is showing a growing trend in popularity, and now in the US up to 20% of all Visa card transactions are contactless.
In a few years, this share can grow many times over, and Apple’s revenue will increase proportionately. The company is not ready to miss out on the opportunity to earn on contactless transactions on its own.
However, given the history of clashes between Apple and antitrust authorities, the liberalization of the conditions of access to NFC in the company’s devices is only a matter of time.