Building a data strategy is possible with Customer360
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We are in a new world, in which companies must build a data strategy to connect, automate and personalize every customer interaction across all channels.
In relation to it, Salesforce has presented innovations for Customer 360 that connect marketing, commerce and service data in a platform so that companies can connect, automate and personalize each interaction.
“More and more companies want to unify their marketing, commerce and service data to be able to offer truly connected customer experiences in any channel, whether in the store, by email or when buying on social networks”says María Ángeles Santos, vice president of Marketing Cloud at Salesforce Iberia.
Customer 360 data connection
Marketing innovations offer organizations across all industries new ways to deliver unique and connected experiences. Among the novelties presented, the following can be highlighted:
- Salesforce Customer Data Platform Integrates with Google ADSto create relationships of trust and improve the performance of marketing actions.
- 12 new CDP (Customer Data Platform) partnerships via AppExchange, including The Trade Desk, Axicom, LiveRamp, Neustar, and more. This enriches the solution offerings available on the AppExchange, our marketplace for apps developed by partners on Salesforce technology.
Building a data strategy is possible with Customer 360
- Slack for Marketing. We help brands stay ahead of mission-critical alerts by tracking activity and performance across the Marketing and Commerce Cloud from a digital command center in Slack. This helps avoid adverse business impacts, such as lost revenue or increased cancellations, by identifying inconsistencies before they have a critical impact on a campaign.
- Real Time Triggered Campaign Messages, a feature that enables marketers to offer customers a personalized, 1:1 engagement based on the new product catalog and behavioral triggers. Businesses can now use trusted, first-hand data to understand customers’ preferred products and engage them in real time if they’re back in stock, expiring soon, on sale or recently released.
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